What would it be like to be a preferred customer at a jewelry store? I found out when I went the the Private Event on November 13, 2010 at Ultra Diamond Outlet in Milpitas, CA.
Ultra Diamond Outlet is a chain jewelry store that you will generally find only in outlet malls. To lower prices, pieces are come directly from the designers to you. They also don’t invest in mass advertising. Here in Milpitas, seven different languages are spoken so you can shop comfortably.Each store has a huge selection of gorgeous jewelry that will appeal to each market’s diversity.
During this one-day private event, previous customers were contacted to come in and buy items up to 80% off. Such events are only held twice a year. The Milpitas store had 145 reservations booked for that day with many buying big-ticket pieces. The lure of a free pendant and prices even lower than marked helped to keep the store hopping while I was there.
The district manager (Mak Tadavani, shown below) gave me tour around the store. There are varying prices and quality, ranging from $40 gold earrings to $14,000 solitaire studs. Key Pendants are the ‘in thing’ now and are the trendy jewelry of choice. I was impressed by their new Chocolate Diamond lines as well as their signature Peter Lam collection. A new shipment of loose diamonds had just arrived for custom setting as well.
If you are in the market for some quality jewelry, Ultra may just have what you are looking for. Check in soon so you can be notified of their next big sale.
Black Friday Deal: 11/26 (6am CST) to 11/28 (6pm CST) play the Ultra Diamonds online scratch off game!
Disclosure: I was provided with a private appointment and complementary gift to write this post. The opinions expressed here are 100% my honest opinion.
